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Finance Instagram video that did 3× its author's usual

How would you rank these loyalty cards from your favorite shops?

@airiczz · 34K followers

×3its author's usual

This creator normally gets 33K views. This one got 97K. That gap — not the raw number — is what makes the format worth copying.

A man ranks various UK loyalty cards from different supermarkets and stores, placing them into a tier list (S, A, B, C, D) based on his personal experience as a 'frugal 31-year-old'. He explains his reasoning for each card's placement.

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97K
Views
1.8%
Engagement
75/100
Virality

Likes 1.7KComments 44Shares

Why it worked

The video works because it leverages a popular tier list format, combined with personal experience and a relatable financial topic (saving money). The creator's clear explanations and on-screen text make the information easy to digest, and the topic encourages engagement through comments and debate.

Clear and concise explanations for each ranking.Relatable topic for a broad audience interested in saving money.Engaging tier list format that encourages audience participation.Good use of on-screen text to reinforce points and display loyalty card logos.
personal financeshopping tipsconsumer reviews

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