Finance Instagram video that did 3× its author's usual
How would you rank these loyalty cards from your favorite shops?
@airiczz · 34K followers
This creator normally gets 33K views. This one got 97K. That gap — not the raw number — is what makes the format worth copying.
A man ranks various UK loyalty cards from different supermarkets and stores, placing them into a tier list (S, A, B, C, D) based on his personal experience as a 'frugal 31-year-old'. He explains his reasoning for each card's placement.
Open original ↗Likes 1.7KComments 44Shares —
Why it worked
The video works because it leverages a popular tier list format, combined with personal experience and a relatable financial topic (saving money). The creator's clear explanations and on-screen text make the information easy to digest, and the topic encourages engagement through comments and debate.