×5Auto Instagram video that did 5× its author's usual
Push to cold Start SVJ
@tigrangertz · 1.8M followers
×5its author's usual
This creator normally gets 462K views. This one got 2.4M. That gap — not the raw number — is what makes the format worth copying.
The video showcases a purple Lamborghini Aventador SVJ with a detailed walk-around, highlighting its features, followed by a cold start of the engine.
Open original ↗2.4M
Views
14.5%
Engagement
85/100
Virality
Likes 346KComments 1.2KShares —
Why it worked
The video works because it appeals to car enthusiasts with high-quality visuals of a desirable luxury car and the satisfying sound of its engine starting. The slow pan builds anticipation, and the sound of the cold start is a strong payoff, creating an immersive experience for viewers interested in high-performance vehicles.
High-quality visuals of a desirable productSatisfying sound design (engine start)Builds anticipation with a slow revealAppeals to a passionate niche audience
Luxury LifestyleAutomotive EnthusiastProduct Showcase
How to reproduce this format
More auto hooks that worked
“Hey guys, please help me.”×44548 its author's norm
“I accidentally did this today, luckily the customer was cool about it…”×15262 its author's norm
Instagram breakdown×13977 its author's norm
“When you've already filled up and look back.”×12667 its author's normExplore more