×3Music Instagram video that did 3× its author's usual
@dualipa looks back on her U.S. TV debut on The Tonight Show 🥺 #FallonFlashback Original Air Date: December 18, 2019
@fallontonight · 25M followers
This creator normally gets 3.0M views. This one got 8.3M. That gap — not the raw number — is what makes the format worth copying.
Dua Lipa recounts her first US TV performance on The Tonight Show with Jimmy Fallon, expressing her excitement and nervousness, and recalling how she hugged Jimmy Fallon tightly after her performance. Jimmy Fallon then shows a photo of the hug, confirming her story.
Open original ↗Likes 215KComments 760Shares —
Why it worked
The video works by tapping into nostalgia and the personal connection between a celebrity and a popular host. The emotional recall of a significant career moment, combined with a visual flashback, creates an engaging and heartwarming story. It appeals to fans of both the celebrity and the show, fostering a sense of shared history and authenticity.
How to reproduce this format
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