×1Fashion Instagram video that did 1× its author's usual
same dress, different sizes. M vs XL obsessed with this @laochrestudio dress - super thick, quality material. Supports @eatwithebs upper body & my lower body perfectly 🤌🏼✨ the perfect vacation dress🥰 #bodytype #inclusivity #dressinspo
@danidmc · 717K followers
This creator normally gets 105K views. This one got 57K. That gap — not the raw number — is what makes the format worth copying.
Two women, one wearing an XL and the other an M, showcase the same patterned maxi dress, highlighting how it fits different body types. They pose individually and together by a pool at night.
Open original ↗Likes 2.2KComments 57Shares —
Why it worked
This video works because it directly addresses a common concern for online shoppers: how clothing looks on different body types. The side-by-side comparison and individual showcases provide clear visual information, fostering inclusivity and helping potential customers visualize the product on themselves. The trending audio and confident, playful posing add to its appeal.
How to reproduce this format
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