×1Comedy Instagram video that did 1× its author's usual
ceo of WHAT? #spidermanbrandnewday
@duolingo · 5.1M followers
This creator normally gets 963K views. This one got 757K. That gap — not the raw number — is what makes the format worth copying.
The video displays a Duolingo-style quiz asking to select the correct image for the phrase 'big potato stuff'. The options are 'XL fries', 'spiderman toes', 'CEO', and 'world-saving business'. The audio repeatedly chants 'CEO' as the 'CEO' image is highlighted.
Open original ↗Likes 32KComments 236Shares —
Why it worked
This video works by leveraging a popular app's interface (Duolingo) to create a humorous, unexpected quiz. The absurdity of the options, combined with the repetitive, emphatic audio, creates a strong comedic effect that is highly shareable. It taps into internet meme culture and the relatable experience of language learning apps.
How to reproduce this format
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