×9InstagramComedy
Comedy Instagram video that did 9× its author's usual
Смотрели Шрека?
@mmg_sw · 39K followers
×9its author's usual
This creator normally gets 11K views. This one got 100K. That gap — not the raw number — is what makes the format worth copying.
Three friends are asked to choose an animal. The first chooses a shark, the second a dragon, and the third chooses a donkey, which elicits confusion from the others, referencing the movie Shrek.
Open original ↗100K
Views
1.9%
Engagement
75/100
Virality
Likes 1.8KComments 48Shares —
Why it worked
The humor comes from the unexpected and specific pop culture reference, creating an 'if you know, you know' moment that resonates with fans of Shrek. The confusion of the other characters adds to the comedic effect.
Relatable humor for those familiar with the referenceSimple setup, easy to replicateEngages viewers through a 'secret' joke
HumorPop Culture ReferencesRelatability
How to reproduce this format
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