×12Finance Instagram video that did 12× its author's usual
Safety in 🇦🇪 vs 🇬🇧 When one country takes up to 45% in taxes and you still question the safety and security of your family and lifestyle… while another offers 0% personal income tax, a strong sense of safety, and security even during difficult times — which one would you choose? PS: This video is sarcasm. The reality is, of course, totally different. 😉 . #realtoronaharley #dubai #uk #london #safety
@realtoronaharley · 337K followers
This creator normally gets 22K views. This one got 267K. That gap — not the raw number — is what makes the format worth copying.
The video contrasts scenes of crime and social unrest in a country with a 45% tax rate, followed by a scene of a man in a luxury car in a country with a 0% tax rate, implying a connection between tax rates and safety/prosperity.
Open original ↗Likes 1.0KComments 64Shares —
Why it worked
The video uses a strong visual contrast between two scenarios to make a point about tax rates and quality of life. The shocking nature of the first half grabs attention, while the aspirational second half provides a clear 'solution' or desired outcome. The use of a trending audio track also boosts its discoverability and engagement.
How to reproduce this format
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