×15Auto Instagram video that did 15× its author's usual
Would you ever expect THIS in Redmond? #wa #forzahorizon4 #formula1 #forza #carmeet
@i_u_shee · 13K followers
This creator normally gets 21K views. This one got 321K. That gap — not the raw number — is what makes the format worth copying.
The video contrasts the perception of Redmond as solely a Microsoft office hub with the reality of a vibrant car meetup happening at the Microsoft campus on a Thursday evening. It showcases various high-end and customized cars, people mingling, and the overall lively atmosphere of the event.
Open original ↗Likes 6.9KComments 98Shares —
Why it worked
It leverages a common misconception about a location and then presents a surprising, visually appealing counter-narrative. The contrast creates curiosity and makes viewers want to see the 'unexpected' event. The use of popular music and quick cuts of impressive cars keeps viewers engaged, and the 'POV' style makes it relatable.
How to reproduce this format
More auto hooks that worked
“I accidentally did this today, luckily the customer was cool about it…”×15262 its author's norm
Instagram breakdown×14210 its author's norm
“Convert your car from manual to auto ⚙️🔄 The ultimate solution for heavy traffic 🚦✨”×10168 its author's norm
“This customer was a headache even before this!!!”×8973 its author's norm