×16Auto Instagram video that did 16× its author's usual
Would you ever expect THIS in Redmond? #wa #forzahorizon4 #formula1 #forza #carmeet
@i_u_shee · 13K followers
This creator normally gets 18K views. This one got 317K. That gap — not the raw number — is what makes the format worth copying.
The video contrasts the perception of Redmond as solely a Microsoft office hub with the reality of a vibrant car meetup happening at the Microsoft campus on a Thursday evening. It showcases various high-end and customized cars, people mingling, and the overall lively atmosphere of the event.
Open original ↗Likes 6.8KComments 98Shares —
Why it worked
It leverages a common misconception about a location and then presents a surprising, visually appealing counter-narrative. The contrast creates curiosity and makes viewers want to see the 'unexpected' event. The use of popular music and quick cuts of impressive cars keeps viewers engaged, and the 'POV' style makes it relatable.
How to reproduce this format
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