Education Instagram video that did 1× its author's usual
send this to your habibi 🫶🫶🫶
@duolingo · 5.1M followers
This creator normally gets 963K views. This one got 1.3M. That gap — not the raw number — is what makes the format worth copying.
The Duolingo owl character, Duo, sings a love song in Arabic with English subtitles, expressing affection and a desire to see someone every day. The video features animated elements like hearts, cupids, and a clock.
Open original ↗Likes 48KComments 2.1KShares —
Why it worked
The video leverages the popular Duolingo character in an unexpected, endearing way, singing a love song in Arabic. The combination of a recognizable brand mascot, a sweet message, and a trending audio creates a highly shareable and engaging piece of content. The subtitles make it accessible to a wider audience, and the overall cute aesthetic contributes to its virality.