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InstagramEducationVoiceover + b-roll

Education Instagram video that did 1× its author's usual

send this to your habibi 🫶🫶🫶

@duolingo · 5.1M followers

×1its author's usual

This creator normally gets 963K views. This one got 1.3M. That gap — not the raw number — is what makes the format worth copying.

The Duolingo owl character, Duo, sings a love song in Arabic with English subtitles, expressing affection and a desire to see someone every day. The video features animated elements like hearts, cupids, and a clock.

Open original ↗
1.3M
Views
3.9%
Engagement
90/100
Virality

Likes 48KComments 2.1KShares

Why it worked

The video leverages the popular Duolingo character in an unexpected, endearing way, singing a love song in Arabic. The combination of a recognizable brand mascot, a sweet message, and a trending audio creates a highly shareable and engaging piece of content. The subtitles make it accessible to a wider audience, and the overall cute aesthetic contributes to its virality.

Strong brand recognition leveraged effectivelyEmotional and positive messageEngaging and shareable contentMultilingual subtitles expand reachCute and whimsical animation
brand personalityhumorcommunity engagement

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