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Food Instagram video that did 2× its author's usual

příště asi zvolíme vyšší obtížnost👀

@sedivkaa_ · 14K followers

×2its author's usual

This creator normally gets 87K views. This one got 205K. That gap — not the raw number — is what makes the format worth copying.

Two women, wearing Red Bull branded attire, participate in a blind taste test of various Red Bull flavors. They are asked to identify the flavors while blindfolded, and their scores are displayed on screen.

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205K
Views
2.7%
Engagement
75/100
Virality

Likes 5.6KComments 16Shares

Why it worked

The video works because it leverages a popular challenge format (blind taste test) with a well-known brand (Red Bull), creating an engaging and relatable experience. The on-screen scoring adds a competitive element, encouraging viewers to guess along and see who wins. The casual, authentic interaction between the participants makes it feel like user-generated content, which often performs well on short-form platforms.

Engaging and interactive challenge formatRelatable and authentic participant reactionsClear on-screen scoring keeps viewers investedProduct-focused without being overtly promotional
entertainmentchallengesproduct reviews

How to reproduce this format

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