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Pets Instagram video that did 1× its author's usual

✨ THE ONE THING — AUGUST ✨ Plot twist: this month’s One Thing isn’t for me. 😹 Apparently after watching me bring home @louisvuitton all year, Stella decided it was time she got in on the action. So August’s purchase? A Louis Vuitton cat collar for the smallest, and arguably most demanding member of the family. Did she need it? Absolutely not. Does she look fabulous in it? Absolutely yes. And judging by that face, I’m pretty sure she assumed the orange bag was hers all along. 😂 New collar. Same attitude. 🐾 Stay tuned for the next From My Closet to Yours… although something tells me Stella won’t be volunteering her LV anytime soon. 🤎 #TheOneThing #LouisVuitton #Stella #LuxuryLifestyle #CatsofInstagram StillBecoming

@confessionsofasuperager · 145K followers

×1its author's usual

This creator normally gets 18K views. This one got 17K. That gap — not the raw number — is what makes the format worth copying.

A woman unboxes a Louis Vuitton package revealing a cat collar, which she then puts on her cat. The video highlights the cat's indifferent reaction to the luxury item.

Open original ↗
17K
Views
8.2%
Engagement
75/100
Virality

Likes 1.2KComments 159Shares

Why it worked

The video works by combining the aspirational appeal of luxury brands with the relatable humor of pet ownership. The unexpected twist of the luxury item being for a pet, coupled with the cat's nonchalant attitude, creates an entertaining and shareable moment. The use of trending audio also boosts discoverability.

Relatable pet owner humorAspirational luxury brand appealClear narrative with a 'plot twist'Engaging on-screen text that adds to the storyUse of trending audio
luxury lifestylepet humorunboxing

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