×13Finance Instagram video that did 13× its author's usual
How much debt can you possibly be in? #economy #debt #finance
@chriskohlernews · 960K followers
This creator normally gets 411K views. This one got 5.5M. That gap — not the raw number — is what makes the format worth copying.
A man in a suit acts out a conversation with himself, representing different countries (Australia, UK, USA) discussing their national debt. He reacts with increasing alarm as the debt figures rise and the implications become clear.
Open original ↗Likes 204KComments 1.9KShares —
Why it worked
The video uses humor and a relatable 'personification' of countries to explain a complex and often dry topic (national debt). The escalating numbers and the actor's reactions create a sense of urgency and entertainment, making viewers curious about the next revelation. The rapid cuts and on-screen text keep the audience engaged.
How to reproduce this format
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