×1InstagramComedy
Comedy Instagram video that did 1× its author's usual
Ну так всегда же 😂😂😂
@kursk_boys_ · 6.3K followers
×1its author's usual
This creator normally gets 29K views. This one got 16K. That gap — not the raw number — is what makes the format worth copying.
One man pretends to show his friend a new iPhone, then distracts him by pointing at the sky and yelling about a UFO, while secretly switching the phone with an older model. The friend is left looking for the 'UFO' while the prankster walks away with the new phone.
Open original ↗16K
Views
1.8%
Engagement
80/100
Virality
Likes 285Comments 3Shares —
Why it worked
The video works due to its relatable humor and unexpected twist. The build-up of showing off a new phone creates anticipation, which is then subverted by the prank. The use of a popular 'look up' distraction is a classic, effective comedic trope.
Unexpected twistRelatable prank scenarioClear setup and payoffGood comedic timing
prankshumorrelatability
How to reproduce this format
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