Fitness Instagram video that did 1× its author's usual
Quantas subidas ??
@broubrutodrews · 458K followers
This creator normally gets 16K views. This one got 13K. That gap — not the raw number — is what makes the format worth copying.
Two male cyclists, wearing helmets and cycling gear, ride side-by-side on a highway shoulder, conversing about the difficulty of their ride, particularly the number of climbs and a recent traffic incident that caused significant delays. They share their struggles and the mental game involved in long-distance cycling.
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Why it worked
The video works because it captures a raw, authentic moment of two athletes pushing their limits and sharing a relatable struggle. The candid conversation about the unexpected challenges (like the traffic jam) and the mental fortitude required resonates with anyone who has faced a difficult journey or workout. The POV shot creates an immersive experience, making viewers feel like they are part of the conversation and the ride.