×5Finance Instagram video that did 5× its author's usual
hidden Amex benefits you should take advantage of! These can be used by any Amex card except number 4 requires you to have an AMEX card that earns Membership Reward points. What is your favourite AMEX benefit?
@airiczz · 34K followers
This creator normally gets 33K views. This one got 165K. That gap — not the raw number — is what makes the format worth copying.
A man shares four undervalued benefits of American Express cards, including free supplemental cards, retention offers, AMEX offers, and transferring points for travel deals. He explains each benefit with on-screen text and examples.
Open original ↗Likes 1.5KComments 60Shares —
Why it worked
The video works by revealing 'hidden' or undervalued benefits, creating a sense of exclusivity and value for the audience. The listicle format makes it easy to digest, and the clear, concise explanations with visual proofs build trust and authority. The call to action for following for more deals also encourages engagement and repeat viewership.
How to reproduce this format
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