×3Real Estate Instagram video that did 3× its author's usual
Hips be working overtime
@thejamesbottomley · 81K followers
This creator normally gets 51K views. This one got 164K. That gap — not the raw number — is what makes the format worth copying.
The video starts with a behind-the-scenes look at a videographer filming a luxury lakefront property, then transitions into a cinematic showcase of the property's exterior and interior, highlighting its stunning views and modern design.
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Why it worked
The video works by creating a humorous and relatable 'behind-the-scenes' opening that immediately grabs attention, contrasting it with the high-quality, professional final product. This builds curiosity and showcases the skill involved in real estate videography, making the property itself look even more desirable through a compelling narrative.
How to reproduce this format
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