Travel Instagram video that did 0× its author's usual
It's a slay, night or day ✨🌗 #JourneyOfWater #DisneyWorld
@disneyparks · 3.5M followers
This creator normally gets 1.2M views. This one got 164K. That gap — not the raw number — is what makes the format worth copying.
The video showcases various scenic spots at a Disney park, transitioning from daytime to nighttime views. Each transition is accompanied by a 'screen wipe' sound effect and text overlays instructing the viewer to 'clean off their screen'.
Open original ↗Likes 8.7KComments 52Shares —
Why it worked
The 'screen wipe' effect creates a playful, interactive element, making viewers feel like they are part of the transformation. The dramatic visual change from day to night, enhanced by lighting, is visually appealing and satisfying. The use of a trending sound adds to its shareability.