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Travel Instagram video that did 0× its author's usual

It's a slay, night or day ✨🌗 #JourneyOfWater #DisneyWorld

@disneyparks · 3.5M followers

×0its author's usual

This creator normally gets 1.2M views. This one got 164K. That gap — not the raw number — is what makes the format worth copying.

The video showcases various scenic spots at a Disney park, transitioning from daytime to nighttime views. Each transition is accompanied by a 'screen wipe' sound effect and text overlays instructing the viewer to 'clean off their screen'.

Open original ↗
164K
Views
5.3%
Engagement
80/100
Virality

Likes 8.7KComments 52Shares

Why it worked

The 'screen wipe' effect creates a playful, interactive element, making viewers feel like they are part of the transformation. The dramatic visual change from day to night, enhanced by lighting, is visually appealing and satisfying. The use of a trending sound adds to its shareability.

Engaging visual transitionsInteractive element with 'screen wipe' textShowcases the beauty of the location day and nightUses a trending sound for increased reach
Travel DestinationsVisual TransformationsPark Experiences

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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