Music Instagram video that did 1× its author's usual
Still not over the night I finally got to see my favorite artist live 🥹❤️🔥 @theweeknd
@saina_realestate · 198K followers
This creator normally gets 50K views. This one got 35K. That gap — not the raw number — is what makes the format worth copying.
A person records themselves and the crowd at a concert, expressing their excitement at seeing their favorite artist live. The video then transitions to a wider shot of the stage and the large audience, showcasing the scale of the event.
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Why it worked
This video works because it taps into universal emotions of joy and fulfillment associated with achieving a long-held dream, especially seeing a beloved artist. The POV shot creates an intimate connection with the viewer, making them feel like they are experiencing the moment with the creator. The transition to the wide concert shot emphasizes the grand scale of the event, enhancing the emotional impact and sense of shared experience. The trending audio adds to its discoverability and relatability.