Tech Instagram video that did 6× its author's usual
Excited about this one 🫣 Sign up to waitlist 👉 www.kinso.ai
@jacquesgreeff_ · 116K followers
This creator normally gets 31K views. This one got 174K. That gap — not the raw number — is what makes the format worth copying.
The video starts with a countdown and shows people working in an office. It then transitions to a screen recording demonstrating new features of an app that can live on a desktop, including priority notifications, meeting transcriptions, calendar integration, seeing all inboxes, and asking Kinso AI anything.
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Why it worked
The countdown creates immediate anticipation and curiosity. The quick cuts between developers and the polished app demo showcase both the human effort and the sleek end product. The listicle format for features makes the information easily digestible and highlights key benefits, appealing to a professional audience looking for productivity tools.