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Tech Instagram video that did 6× its author's usual

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@jacquesgreeff_ · 116K followers

×6its author's usual

This creator normally gets 31K views. This one got 174K. That gap — not the raw number — is what makes the format worth copying.

The video starts with a countdown and shows people working in an office. It then transitions to a screen recording demonstrating new features of an app that can live on a desktop, including priority notifications, meeting transcriptions, calendar integration, seeing all inboxes, and asking Kinso AI anything.

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174K
Views
2.5%
Engagement
65/100
Virality

Likes 4.2KComments 88Shares

Why it worked

The countdown creates immediate anticipation and curiosity. The quick cuts between developers and the polished app demo showcase both the human effort and the sleek end product. The listicle format for features makes the information easily digestible and highlights key benefits, appealing to a professional audience looking for productivity tools.

Clear demonstration of featuresVisually appealing product interfaceConcise and informative text overlaysEngaging countdown hook
Product LaunchFeature ShowcaseProductivity ToolsBehind the Scenes

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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