×1Fashion Instagram video that did 1× its author's usual
i love this zip up it’s perfect for fall #fallootd
@itsnotnotus · 7.5K followers
×1its author's usual
This creator normally gets 40K views. This one got 38K. That gap — not the raw number — is what makes the format worth copying.
A young woman showcases her fall outfit of the day, featuring a light grey cable-knit zip-up hoodie, a white crop top, and dark grey baggy jeans, styled with pigtails and glasses.
Open original ↗38K
Views
6.5%
Engagement
70/100
Virality
Likes 2.5KComments 6Shares —
Why it worked
The video uses a popular audio trend and a simple outfit reveal to showcase a fashion item. The creator's confident and playful demeanor makes the outfit appealing, and the clear view of the clothing allows viewers to easily assess the style.
Clear display of the outfitEngaging use of trending audioRelatable and confident presentation
Outfit InspirationProduct ShowcaseStyle Tips
How to reproduce this format
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