×1Travel Instagram video that did 1× its author's usual
What a view 👨🏼🍳⛰️ @turkishairlines (No AI) - Drone Pilot: @pshepfpv #transition #lethimcook #nikolaisavic
@nikolaisavic · 2.0M followers
This creator normally gets 5.9M views. This one got 5.3M. That gap — not the raw number — is what makes the format worth copying.
A man on a plane asks if his luxury breakfast is normal, then the video transitions to a drone shot of a stunning waterfall and then back to the plane, showing the flight path on a screen.
Open original ↗Likes 370KComments 2.3KShares —
Why it worked
The video creates a sense of aspirational travel by showcasing luxury and stunning natural beauty. The 'is this normal?' hook sparks curiosity and engagement, making viewers want to see what's considered 'normal' by the creator. The smooth, unexpected transition from the plane to the waterfall and back is visually captivating and keeps viewers engaged.
How to reproduce this format
More travel hooks that worked
TikTok breakdown×14501 its author's norm
“Is this what birds get to see?”×10565 its author's norm
TikTok breakdown×3569 its author's norm
Instagram breakdown×3393 its author's norm