Fitness Instagram video that did 3× its author's usual
settling it on the track 🤝
@redbullusa · 4.8M followers
This creator normally gets 651K views. This one got 1.9M. That gap — not the raw number — is what makes the format worth copying.
This video shows a 100-meter race between a hurdler and a pole vaulter. The pole vaulter takes an early lead and maintains it, winning the race, then looks back at his competitor with a cheeky grin.
Open original ↗Likes 70KComments 419Shares —
Why it worked
The video works because it presents a unique and intriguing competition between two athletes from different track and field disciplines. The on-screen timer adds to the suspense and engagement, making viewers curious about the outcome. The pole vaulter's confident look back at the end adds a touch of personality and humor, making the moment memorable and shareable.