Education Instagram video that did 0× its author's usual
COME WITH MEEEEE to buy a croissant
@duolingo · 5.1M followers
This creator normally gets 872K views. This one got 63K. That gap — not the raw number — is what makes the format worth copying.
The video features a purple-haired character from Duolingo, who wants to eat a croissant. She goes to 'Duo's Patisserie', buys a croissant (which is the Duolingo owl mascot), and then eats it, with the Duolingo owl looking scared.
Open original ↗Likes 2.5KComments 60Shares —
Why it worked
The video works due to its relatable desire for a treat combined with the quirky, recognizable Duolingo mascot. The simple animation and clear voiceover make it easy to follow, and the humorous twist of the mascot being the croissant is engaging. The educational aspect of showing word pronunciation is subtly integrated.