×1InstagramEducation
“Today, I wanted to eat a croissant.”
@duolingo · 5.2M followers
×1its author's usual
This creator normally gets 940K views. This one got 454K. That gap — not the raw number — is what makes the format worth copying.
The video features a purple-haired character from Duolingo, who wants to eat a croissant. She goes to 'Duo's Patisserie', buys a croissant (which is the Duolingo owl mascot), and then eats it, with the Duolingo owl looking scared.
Open original ↗454K
Views
4.8%
Engagement
75/100
Virality
Likes 21KComments 299Shares —
Why it worked
The video works due to its relatable desire for a treat combined with the quirky, recognizable Duolingo mascot. The simple animation and clear voiceover make it easy to follow, and the humorous twist of the mascot being the croissant is engaging. The educational aspect of showing word pronunciation is subtly integrated.
Strong brand identity and character usageHumorous and unexpected twistClear voiceover and on-screen text for educational reinforcementRelatable simple desire as a story driver
Brand StorytellingHumorLanguage Learning
How to reproduce this format
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