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Fitness Instagram video that did 4× its author's usual

ты не должна тренироваться одинаково в каждую фазу цикла 💗 именно поэтому в нашем приложении ты получаешь рекомендации по тренировкам, питанию и активности с учётом каждой фазы😍 скачать наше приложение можно по ссылке в БИО ✨

@aiel.app · 236K followers

×4its author's usual

This creator normally gets 36K views. This one got 145K. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates how her workout performance changes across the four weeks of her menstrual cycle, while a man next to her maintains consistent performance. Text overlays explain the hormonal phase and its impact on her energy levels and mood each week.

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145K
Views
1.2%
Engagement
85/100
Virality

Likes 1.7KComments 8Shares

Why it worked

This video works because it addresses a relatable experience for many women, offering an educational and empathetic perspective on how the menstrual cycle affects physical performance. The side-by-side comparison with a man highlights the difference, making the point clear and engaging. The use of a popular audio trend also boosts discoverability and relatability.

Highly relatable content for womenEducational value presented in an entertaining wayClear visual comparison makes the point easy to understandUtilizes a popular audio trend for increased reach
Fitness EducationWomen's HealthRelatable ExperiencesWorkout Tips

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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