×5Comedy Instagram video that did 5× its author's usual
I always wondered how they did it
@colecaked · 1.0M followers
This creator normally gets 869K views. This one got 4.1M. That gap — not the raw number — is what makes the format worth copying.
A man in a suit stands in the street, attempting to disappear behind a passing Jeep, mimicking how supervillains seem to vanish in movies. He comically struggles to get out of sight as the vehicle passes, revealing the 'behind-the-scenes' effort.
Open original ↗Likes 222KComments 471Shares —
Why it worked
The video works because it takes a common movie trope and humorously exposes the logistical absurdity behind it. The relatable and unexpected struggle of the 'villain' to disappear creates a comedic effect, making it highly shareable. The sound design, with dramatic music and a 'whoosh' sound, enhances the comedic timing.
How to reproduce this format
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