×1Auto Instagram video that did 1× its author's usual
E 63s edition 1💔
@azekeee.08 · 2.2M followers
×1its author's usual
This creator normally gets 1.2M views. This one got 578K. That gap — not the raw number — is what makes the format worth copying.
A man stands next to a car covered by a black sheet, then dramatically pulls the cover off to reveal a sleek grey Mercedes-Benz E 63s. The video then showcases various dynamic shots of the car driving, revving, and close-ups of its features.
Open original ↗578K
Views
2.8%
Engagement
75/100
Virality
Likes 16KComments 200Shares —
Why it worked
The video creates anticipation with the car reveal, then delivers high-quality visuals and sounds of a luxury car, appealing to car enthusiasts. The quick cuts and dynamic shots maintain viewer engagement.
High-quality visuals and sound designEffective use of anticipation and revealDynamic camera work and quick cutsShowcases product features effectively
LuxuryAutomotive ShowcasePerformance
How to reproduce this format
More auto hooks that worked
“Hey guys, please help me.”×44548 its author's norm
“I accidentally did this today, luckily the customer was cool about it…”×15262 its author's norm
Instagram breakdown×13977 its author's norm
“When you've already filled up and look back.”×12667 its author's normExplore more