×1Auto Instagram video that did 1× its author's usual
The Concours starts right here with Dawn Patrol 🌅 Were you able to snag a hat this year?
@hagerty · 904K followers
This creator normally gets 107K views. This one got 66K. That gap — not the raw number — is what makes the format worth copying.
The video shows a person attending an early morning car event at Pebble Beach to get a free hat. It captures the dark morning, the event setup, the process of receiving a goodie bag and hat, and finally showcases the hat and a neon sign.
Open original ↗Likes 2.9KComments 27Shares —
Why it worked
The POV format creates a relatable experience for viewers who enjoy exclusive events or free merchandise. The early morning setting and the 'free hat' hook generate curiosity and a sense of reward, encouraging viewers to watch until the end to see the payoff. The use of trending audio also boosts discoverability.
How to reproduce this format
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