Vlog Instagram video that did 7× its author's usual
Guess we found each other again. 🖤 #midlife #over50 #proage #friendship #womensupportingwomen
@theproageproject · 3.7K followers
This creator normally gets 1.5K views. This one got 10K. That gap — not the raw number — is what makes the format worth copying.
The video features a group of middle-aged women posing and dancing together in various settings, including a restaurant, a club, and a home. On-screen text humorously suggests they met by being burned at the stake in 1692 and vowed to find each other in every lifetime.
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Why it worked
The video works by combining a popular trend audio with a humorous and relatable narrative about enduring friendship. The 'witchy' twist adds an unexpected, entertaining element, while the visuals of women genuinely enjoying themselves create a positive and aspirational vibe for the target audience.