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InstagramVlogVoiceover + b-roll

Vlog Instagram video that did 7× its author's usual

Guess we found each other again. 🖤 #midlife #over50 #proage #friendship #womensupportingwomen

@theproageproject · 3.7K followers

×7its author's usual

This creator normally gets 1.5K views. This one got 10K. That gap — not the raw number — is what makes the format worth copying.

The video features a group of middle-aged women posing and dancing together in various settings, including a restaurant, a club, and a home. On-screen text humorously suggests they met by being burned at the stake in 1692 and vowed to find each other in every lifetime.

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10K
Views
7.7%
Engagement
80/100
Virality

Likes 623Comments 174Shares

Why it worked

The video works by combining a popular trend audio with a humorous and relatable narrative about enduring friendship. The 'witchy' twist adds an unexpected, entertaining element, while the visuals of women genuinely enjoying themselves create a positive and aspirational vibe for the target audience.

Relatable theme of strong friendshipHumorous and unexpected twist on a common questionEnergetic and joyful visualsEffective use of trending audio
friendshiphumorlifestyle

How to reproduce this format

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