×1Gaming Instagram video that did 1× its author's usual
Millennium Falcon: Smugglers Run and Fortnite come together in a first-of-its-kind connected adventure. Join Hondo Ohnaka's mission across Star Wars: Galaxy's Edge and Smugglers Gambit and unlock the exclusive Forsworn Trooper Outfit when you link your eligible MyDisney and Epic Games accounts. Account linking available for eligible users only. #D23 #SmugglersGambit #StarWars
@disneyparks · 3.5M followers
This creator normally gets 1.2M views. This one got 985K. That gap — not the raw number — is what makes the format worth copying.
This video announces a collaboration between Disney and Epic Games, connecting the Star Wars: Millennium Falcon Smugglers Run park experience with a new Fortnite game mode, Smugglers Gambit. It showcases gameplay and real-life park footage, encouraging users to link accounts for exclusive rewards.
Open original ↗Likes 102KComments 291Shares —
Why it worked
The video leverages the immense popularity of both Disney/Star Wars and Fortnite, creating excitement for a cross-platform experience. The blend of real-world park footage and in-game action visually demonstrates the connection, appealing to fans of both brands. The call to action for exclusive rewards incentivizes immediate engagement.
How to reproduce this format
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