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Auto Instagram video that did 1× its author's usual

Move it along people

@hagerty · 904K followers

×1its author's usual

This creator normally gets 107K views. This one got 85K. That gap — not the raw number — is what makes the format worth copying.

The video shows a parade of high-end sports cars and supercars driving slowly around the Laguna Seca racetrack, creating a 'traffic jam' of luxury vehicles. The cars include various models from Ferrari, McLaren, Bugatti, and other prestigious brands.

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85K
Views
10.8%
Engagement
75/100
Virality

Likes 9.1KComments 104Shares

Why it worked

The video works because it showcases an unusual and highly desirable collection of supercars in a unique setting, appealing to car enthusiasts. The 'traffic jam' concept adds a humorous and relatable twist to an otherwise exclusive event, making it more engaging. The sound of the engines also adds to the immersive experience.

Showcases highly desirable itemsHumorous and relatable concept applied to an exclusive eventGood sound design with engine noisesVisually appealing with a variety of luxury cars
luxury lifestyleautomotive cultureexclusive eventshumor

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