Auto Instagram video that did 1× its author's usual
Move it along people
@hagerty · 904K followers
This creator normally gets 107K views. This one got 85K. That gap — not the raw number — is what makes the format worth copying.
The video shows a parade of high-end sports cars and supercars driving slowly around the Laguna Seca racetrack, creating a 'traffic jam' of luxury vehicles. The cars include various models from Ferrari, McLaren, Bugatti, and other prestigious brands.
Open original ↗Likes 9.1KComments 104Shares —
Why it worked
The video works because it showcases an unusual and highly desirable collection of supercars in a unique setting, appealing to car enthusiasts. The 'traffic jam' concept adds a humorous and relatable twist to an otherwise exclusive event, making it more engaging. The sound of the engines also adds to the immersive experience.
How to reproduce this format
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“When you've already filled up and look back.”×12667 its author's norm