×1Beauty Instagram video that did 1× its author's usual
Артикулы на ВБ: YUMMY CHERRY #WW899363 CHOCO PLUM #WW899361 SWEET ORANGE #WW899337 SUNNY RASP #WW899323 *артикулы примерять с буками, Без решетки Автор @izmailova_valeria_
@reviews_wildberries · 1.4K followers
This creator normally gets 113K views. This one got 112K. That gap — not the raw number — is what makes the format worth copying.
A woman reviews four shades of lip balm, applying a lip pencil first and then each balm, showing the results and asking viewers for their favorite shade.
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Why it worked
The video works because it directly addresses a common beauty need (finding the right lip shade) and provides clear, visual demonstrations of each product. The 'before and after' effect of applying the lip pencil and then the balms, combined with the close-ups, allows viewers to easily compare shades. The direct address to the audience and the question at the end encourage engagement.
How to reproduce this format
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