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InstagramEducationVoiceover + b-roll

Education Instagram video that did 0× its author's usual

Se você achou que o vice-presidente ficava numa salinha só esperando o telefone tocar, pensou errado! 😄 Tem reunião, missão, representação, parceria com o presidente e muito trabalho pelo Brasil. 🇧🇷

@brasilcomlula · 129K followers

×0its author's usual

This creator normally gets 288K views. This one got 57K. That gap — not the raw number — is what makes the format worth copying.

This video explains the role of a vice-president in Brazil, using the current vice-president, Dr. Geraldo, as an example. It debunks the misconception that the vice-president does nothing and highlights their various responsibilities and partnership with the president.

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57K
Views
7.8%
Engagement
70/100
Virality

Likes 4.0KComments 437Shares

Why it worked

The video works because it addresses a common misconception about a public figure, providing educational content in an engaging and easily digestible format. The use of emojis and a clear narrative makes complex information accessible, while the positive framing of the vice-president's role fosters a sense of national unity and purpose.

Clear and concise explanation of a complex topicEngaging use of emojis and text overlaysPositive and informative toneGood pacing and visual variety
Educational ContentPublic Service InformationPolitical Awareness

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