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InstagramBeautyTutorial

“✅ Facial vs ❌ no facial ??”

@mansi.skin · 80K followers

×13its author's usual

This creator normally gets 74K views. This one got 954K. That gap — not the raw number — is what makes the format worth copying.

A woman demonstrates a DIY facial routine on one side of her face, comparing it to the untreated side. She applies ice, milk cleanser, a rice flour/besan/curd scrub, and a multani mitti/curd/haldi mask, showing the results on the treated side.

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954K
Views
0.8%
Engagement
75/100
Virality

Likes 7.3KComments 7Shares —

Why it worked

The split-screen comparison immediately grabs attention by promising a clear visual difference. The use of natural, DIY ingredients appeals to a broad audience interested in accessible skincare. The trending audio adds to discoverability and engagement.

Clear visual comparison (split screen)Demonstrates each step effectivelyUses popular, accessible DIY ingredientsEngaging trending audio
Skincare TipsDIY BeautyProduct ComparisonNatural Remedies

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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