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Fitness Instagram video that did 8× its author's usual

вторая волна набора на сентябрьский марафон стартует со скидкой —68%🧑🏻‍🩰 ссылка в БИО📎

@aiel.app · 236K followers

×8its author's usual

This creator normally gets 36K views. This one got 280K. That gap — not the raw number — is what makes the format worth copying.

This video features two women discussing a weight loss journey, showcasing before and after photos, and promoting a fitness app with training programs and a calorie tracker. The video highlights the app's features and the results achieved by users.

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280K
Views
3.3%
Engagement
75/100
Virality

Likes 9.2KComments 34Shares

Why it worked

The video works by combining a relatable personal story of weight loss with a clear solution (the app). The before-and-after transformations are highly motivating and visually compelling. The direct address to the audience and the promise of a simple solution (30 minutes a day) make it accessible. The inclusion of expert lessons adds perceived value and credibility.

Clear before-and-after visuals demonstrate effectiveness.Personal story builds relatability and trust.Comprehensive product offering (workouts, face plastics, calorie tracking, psychology) appeals to a broad audience.Direct call to action and pricing information are clear.Engaging presentation with two hosts and dynamic scene changes.
transformationeducationproduct promotion

How to reproduce this format

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