Fitness Instagram video that did 8× its author's usual
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@aiel.app · 236K followers
This creator normally gets 36K views. This one got 280K. That gap — not the raw number — is what makes the format worth copying.
This video features two women discussing a weight loss journey, showcasing before and after photos, and promoting a fitness app with training programs and a calorie tracker. The video highlights the app's features and the results achieved by users.
Open original ↗Likes 9.2KComments 34Shares —
Why it worked
The video works by combining a relatable personal story of weight loss with a clear solution (the app). The before-and-after transformations are highly motivating and visually compelling. The direct address to the audience and the promise of a simple solution (30 minutes a day) make it accessible. The inclusion of expert lessons adds perceived value and credibility.