×28InstagramBeauty
Beauty Instagram video that did 28× its author's usual
same thing hehe #rhode
@itsnotnotus · 7.5K followers
×28its author's usual
This creator normally gets 40K views. This one got 63K. That gap — not the raw number — is what makes the format worth copying.
A woman holds up multiple lip glosses and lip peptides, showcasing her collection while text overlays a relatable beauty mishap. She smiles and shifts the products around, revealing more items in her pink makeup bag.
Open original ↗63K
Views
5.9%
Engagement
80/100
Virality
Likes 3.7KComments 8Shares —
Why it worked
The video uses a relatable and humorous text overlay combined with a visually appealing display of popular beauty products. The trending audio adds to its shareability, making it resonate with a broad audience interested in beauty and relationships.
Relatable text overlayVisually appealing product displayUse of trending audioClear focus on the products
Beauty HaulsRelatable HumorProduct Showcase
How to reproduce this format
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