Auto Instagram video that did 0× its author's usual
@broadarrow_auctions always brings the heat We’re halfway through The Quail Auction by Broad Arrow. Plenty of cars have crossed the block, with plenty more to go. What’s your pick from this year’s entry list?
@hagerty · 904K followers
This creator normally gets 107K views. This one got 38K. That gap — not the raw number — is what makes the format worth copying.
The video showcases an exclusive car show, starting with a display of luxury vehicles parked outside. It then transitions to reveal an even more impressive collection of high-end cars displayed inside a large tent, emphasizing the opulence and exclusivity of the event.
Open original ↗Likes 2.4KComments 11Shares —
Why it worked
The video creates a strong sense of curiosity and exclusivity by contrasting the already impressive outdoor display with the even more luxurious collection inside. The quick cuts and upbeat music maintain viewer engagement, while the 'reveal' aspect encourages watching till the end.
How to reproduce this format
More auto hooks that worked
“When you've already filled up and look back.”×12667 its author's norm