×6Auto Instagram video that did 6× its author's usual
Best car reveal ever?! The Gordon Murray Automotive S1 was just unveiled at The Quail.
@hagerty · 904K followers
This creator normally gets 107K views. This one got 673K. That gap — not the raw number — is what makes the format worth copying.
Two men on a stage introduce a new car, which is covered by a black sheet. A band plays in the background, and the car's engine revs before the cover is dramatically pulled off to reveal a teal-colored sports car.
Open original ↗Likes 48KComments 721Shares —
Why it worked
The video builds anticipation by having the speakers tease the reveal and then showcasing the car's engine sound before the visual reveal. The dramatic unveiling of a highly anticipated product creates excitement and a strong emotional response, encouraging shares and comments.
How to reproduce this format
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