“속도를 Switching”
@duolingo · 5.2M followers
This creator normally gets 940K views. This one got 7.9M. That gap — not the raw number — is what makes the format worth copying.
The Duolingo owl character, Duo, along with two other animated characters, lip-syncs to a song on a stage with pink curtains and spotlights. Korean and English lyrics appear on screen, highlighting a language learning context.
Open original ↗Likes 531KComments 3.7KShares —
Why it worked
The video leverages popular culture (music, dance, and a recognizable brand mascot) to create entertaining and shareable content. The use of a trending audio combined with the unexpected 'buff' appearance of the Duolingo owl creates a humorous and engaging visual that captures attention. The on-screen lyrics also subtly reinforce the app's language learning purpose.