×2InstagramComedy
Comedy Instagram video that did 2× its author's usual
#пиромэн
@denis_deham · 2.1M followers
×2its author's usual
This creator normally gets 804K views. This one got 1.4M. That gap — not the raw number — is what makes the format worth copying.
A man on a subway opens a can, drinks from it, and then blows into it, making a loud noise that startles the man sitting next to him. The man next to him reacts with a mix of confusion and amusement.
Open original ↗1.4M
Views
1.4%
Engagement
85/100
Virality
Likes 19KComments 274Shares —
Why it worked
The unexpected loud noise and the reaction of the unsuspecting passenger create a humorous and relatable moment. The slow zoom on the reaction amplifies the comedy, making it highly shareable due to its surprise element and the universal appeal of pranks.
unexpected humorrelatable public settingclear reaction shotsimple setup
humorprankpublic reactions
How to reproduce this format
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