Auto Instagram video that did 0× its author's usual
adding that old school sauce ✨ @oghurrikane 📍: Red Bull Showrun: Atlanta
@redbullusa · 4.8M followers
This creator normally gets 651K views. This one got 246K. That gap — not the raw number — is what makes the format worth copying.
A person films Red Bull race cars and motorcycles at a showrun event using a vintage Sony PSP. The video intercuts shots of the person filming with the PSP with the actual footage captured by the PSP, showcasing the retro aesthetic.
Open original ↗Likes 9.2KComments 66Shares —
Why it worked
The video leverages nostalgia for a retro gaming device (PSP) and combines it with high-energy, exciting content (race cars). The 'filmed with a PSP' hook creates curiosity and a unique visual style that stands out from typical high-definition event footage. The reveal of the PSP's footage adds to the charm and originality.
How to reproduce this format
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