×13“₹78,000 CRORES..! 😳 What if I tell you that this huge amount is lying with banks as unclaimed deposits?”
@moneymatterswithhetal · 7.6K followers
This creator normally gets 2.4K views. This one got 31K. That gap — not the raw number — is what makes the format worth copying.
A woman explains that the Indian government is returning thousands of crores of unclaimed deposits from banks. She details what unclaimed deposits are, how they occur, and how individuals can use the RBI's Udgam portal to find and claim their money.
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Why it worked
The video works because it addresses a common but often unknown financial issue (unclaimed deposits) and provides a clear, actionable solution. The use of a large, attention-grabbing number in the hook immediately creates curiosity and highlights the potential personal relevance for viewers. The educational yet concise delivery makes complex financial information accessible and empowers viewers to take action, fostering trust and engagement.
How to reproduce this format
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