×15InstagramReal Estate
“Nunca tinha visto um avião tão baixo em Indaiatuba”
@thalescardoso.corretor · 9.3K followers
×15its author's usual
This creator normally gets 9.0K views. This one got 137K. That gap — not the raw number — is what makes the format worth copying.
A man looks up at the sky, seemingly startled by a low-flying plane. He then runs forward, and the camera follows a paper airplane with a real estate message written on it, implying it was the 'plane' he saw.
Open original ↗137K
Views
1.4%
Engagement
80/100
Virality
Likes 1.9KComments 84Shares —
Why it worked
The video creates a humorous misdirection, leading the viewer to expect a real plane and then revealing a paper airplane with a relevant message. This unexpected twist is entertaining and memorable, making the call to action more impactful.
Humorous and unexpected twistClear and concise call to actionRelatable initial setup (looking at the sky)Good use of on-screen text for context and message
humorreal estate tipsengagement
How to reproduce this format
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