Skip to main content
×9
InstagramComedy

Comedy Instagram video that did 9× its author's usual

а к какому типу относишься ты?🤔

@aiel.app · 236K followers

×9its author's usual

This creator normally gets 36K views. This one got 321K. That gap — not the raw number — is what makes the format worth copying.

The video humorously contrasts how 'normal people' weigh themselves with how 'people on a diet' do it. The 'normal person' casually steps on the scale, while the 'person on a diet' goes to extreme lengths to reduce their weight before stepping on, including removing clothes, shaving, and cutting hair.

Open original ↗
321K
Views
1.9%
Engagement
85/100
Virality

Likes 6.0KComments 98Shares

Why it worked

This video works because it uses relatable humor and exaggeration to highlight a common experience (dieting struggles). The contrast between the two scenarios is clear and funny, making it highly shareable. The dramatic music enhances the comedic effect, and the 'POV' style makes viewers feel like they are part of the joke.

Relatable humorClear contrast between scenariosEffective use of dramatic music for comedic effectGood pacing that builds the joke
HumorRelatabilityLifestyle

How to reproduce this format

🔒 Unlock the playbook
Step-by-step reproduction · target audience · adaptation.
Get started
Explore more