×8Vlog Instagram video that did 8× its author's usual
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@sedivkaa_ · 14K followers
This creator normally gets 87K views. This one got 722K. That gap — not the raw number — is what makes the format worth copying.
Two Red Bull employees go on a 'side quest' to find a TikToker who likes Red Bull and surprise him with a pack of his favorite flavor. They find him working at a mini-market, buy a pack of Red Bull, and give it to him, receiving lollipops in return.
Open original ↗Likes 37KComments 147Shares —
Why it worked
The video works because it leverages a popular brand (Red Bull) and the element of surprise. It creates a feel-good story by showing employees going out of their way to do something kind for a fan, which is highly shareable. The interaction with the TikToker adds a personal touch and makes the content relatable and engaging.
How to reproduce this format
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