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InstagramFashionVoiceover + b-roll

“In 2012, during Milan Fashion Week, Prada decided to completely break away from the traditional format of a men’s fashion show by putting some of Hollywood’s most well-known actors on the runway.”

@empyrealwealth · 134K followers

×9its author's usual

This creator normally gets 48K views. This one got 434K. That gap — not the raw number — is what makes the format worth copying.

The video showcases a fashion show where several actors, known for playing villainous roles, walk the runway in stylish, dark-toned outfits. The models walk with intense expressions, creating a dramatic and memorable presentation.

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434K
Views
6.3%
Engagement
80/100
Virality

Likes 27KComments 39Shares —

Why it worked

The video leverages nostalgia and the unexpected casting of well-known actors in a fashion show, creating a unique and memorable event. The dramatic music and slow-motion shots enhance the 'villainous' theme, making it highly engaging and shareable for fashion enthusiasts and movie buffs alike. The text overlay provides context, drawing viewers in with a bold claim about an 'infamous' show.

Unique and memorable conceptHigh production value footageEngaging use of trending audioClear and concise text overlay for context
fashion historybrand marketingcelebrity cultureiconic moments

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