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InstagramFashionVoiceover + b-roll

“In 2012, during Milan Fashion Week, Prada decided to completely break away from the traditional format of a men’s fashion show by putting some of Hollywood’s most well-known actors on the runway.”

@empyrealwealth · 131K followers

×6its author's usual

This creator normally gets 68K views. This one got 376K. That gap — not the raw number — is what makes the format worth copying.

The video showcases a fashion show where several actors, known for playing 'villains' in movies, walk the runway in distinctive outfits, set to a dramatic, villain-esque audio track. The actors maintain serious and intense expressions as they model the clothing.

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376K
Views
6.4%
Engagement
80/100
Virality

Likes 24KComments 29Shares

Why it worked

The video leverages nostalgia and the unexpected casting of famous actors known for villainous roles in a fashion show. The dramatic audio and slow-motion shots create an intriguing and memorable viewing experience, appealing to both fashion enthusiasts and movie fans. The text overlay provides context, enhancing curiosity.

Unique and memorable conceptHigh production value of the original eventEngaging audio choiceClear and concise text overlay
Fashion HistoryPop CultureLuxury BrandsCreative Marketing

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