×19Beauty Instagram video that did 19× its author's usual
best lip combo recommendation!! i will be wearing this for fall 🤭🤭🤭 #lipcomboideas
@itsnotnotus · 7.5K followers
This creator normally gets 40K views. This one got 42K. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates her favorite fall lip combo using a lip liner, a lip plumper, and a lip serum. She applies each product step-by-step, showing the final glossy, plumped look.
Open original ↗Likes 2.0KComments 13Shares —
Why it worked
The video works because it offers a clear, step-by-step beauty tutorial, showcasing specific products and their application. The 'before and after' effect of the lip products is immediately visible and appealing, creating a desire for the viewer to replicate the look. The creator's enthusiastic endorsement and the visually satisfying application contribute to its shareability and engagement.
How to reproduce this format
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