×0“Whoever said to try the Berry Cola lip liner from Morphe literally deserves a kiss because look at this.”
@itsnotnotus · 7.5K followers
This creator normally gets 100K views. This one got 42K. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates her favorite fall lip combo using a lip liner, a lip plumper, and a lip serum. She applies each product step-by-step, showing the final glossy, plumped look.
Open original ↗Likes 2.0KComments 13Shares —
Why it worked
The video works because it offers a clear, step-by-step beauty tutorial, showcasing specific products and their application. The 'before and after' effect of the lip products is immediately visible and appealing, creating a desire for the viewer to replicate the look. The creator's enthusiastic endorsement and the visually satisfying application contribute to its shareability and engagement.
How to reproduce this format
More beauty hooks that worked
“nails inspo here! 👀🌸”×24116 its author's norm
“Soy la canela. ¿A eso le llamas barba? Parece pelusa de durazno enfermo. Das lástima. Voy a hacer que te brote pelo de verdad en esa cara de niño.”×14986 its author's norm
“Here’s what we mean when we talk about how laser targets different hair colors!”×12665 its author's norm
“3 citas de uñas conmigo. Acompáñame 😈”×7541 its author's norm