Auto Instagram video that did 1× its author's usual
Road to car week driving these beauties through San Francisco doesn’t go unnoticed. 🤩 . . . #sanfrancisco #RTCW2026
@thurber_shots · 162K followers
This creator normally gets 102K views. This one got 108K. That gap — not the raw number — is what makes the format worth copying.
The video showcases a convoy of luxury sports cars driving through city streets with the Golden Gate Bridge in the background, then transitions to the same cars driving along a scenic coastal road.
Open original ↗Likes 7.1KComments 99Shares —
Why it worked
The video works by showcasing aspirational luxury vehicles in iconic, beautiful settings, appealing to car enthusiasts and those who appreciate high-end aesthetics. The upbeat, driving music enhances the excitement and sense of adventure, making the viewer feel part of the experience. The transition from city to scenic coast adds visual variety and highlights the versatility of these cars for different driving experiences.
How to reproduce this format
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“When you've already filled up and look back.”×12667 its author's norm