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InstagramFoodTalking head

Food Instagram video that did 1× its author's usual

If you come visit me in Seattle… we’re getting PIZZA 🍕 here 5 veg-friendly spots + exactly what to order: @numerounopizza → Pesto Margherita + Spicy Veggie @roccos_seattle → Tikka Tikka + White Lotus @capitalepizzeriaseattle → Napoli Capitale + Amalfi @spark_pizza_redmond → Vegetarian Slayer @pivegan → Sunny Day 📌 SAVE this for your next Seattle food adventure & FOLLOW ME #seattle #pizza #vegan #vegetarian #pizzaria

@i_u_shee · 13K followers

×1its author's usual

This creator normally gets 18K views. This one got 10K. That gap — not the raw number — is what makes the format worth copying.

A woman in a pink top sits in front of a 'Video Game' poster and shares her top five vegetarian-friendly pizza places in Seattle, detailing specific pizzas to order at each location. She presents each restaurant with an Instagram-like overlay showing its name, posts, followers, and a brief description.

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10K
Views
0.9%
Engagement
70/100
Virality

Likes 89Comments 8Shares

Why it worked

The video works because it offers specific, actionable recommendations for a popular food item (pizza) in a specific location (Seattle), catering to a niche dietary preference (vegetarian). The clear listicle format with visual overlays for each restaurant makes the information easy to digest and remember. The personal recommendation builds trust and makes the content relatable.

clear and concise recommendationsspecific dish suggestions for each placevisual overlays for each restaurant enhance information deliverycaters to a specific dietary need (vegetarian)
local guidesfood recommendationsvegetarian optionstravel tips

How to reproduce this format

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