×0Beauty Instagram video that did 0× its author's usual
Nurses need to be taken care too, it’s time for you to prioritize yourself and get those under eye bags taken care of with @dermalogica ‘s newest Smart Eye Density Serum get yours in the link in my bio #dermalogicapartner #dermalogica
@nurse.johnn · 5.2M followers
This creator normally gets 700K views. This one got 257K. That gap — not the raw number — is what makes the format worth copying.
A person dressed as a nurse acts out being a patient with severe under-eye bags after a chaotic shift. They then demonstrate applying an eye serum, showing a transformation from tired to refreshed, promoting the product as a solution for under-eye damage.
Open original ↗Likes 4.1KComments 36Shares —
Why it worked
The video uses relatable humor and a 'POV' format to engage viewers, especially those in demanding professions like nursing. The dramatic portrayal of exhaustion and the clear 'before and after' effect of the product make the solution appealing. The voiceover in a medical report style adds to the humor and highlights the product's benefits effectively.
How to reproduce this format
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