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Fashion Instagram video that did 3× its author's usual

Turns out, the “ugliest colour” has a LOT of fans 👀🤎 So, as promised, here are some colour combinations to make Pantone 448 C actually look good! Pantone 448 C • Colour Combinations • Styling • Fashion • Colour Theory #Pantone448C #ColorCombination #ColorTheory #FashionStyling #FashionReels

@tanya.saini__ · 15K followers

×3its author's usual

This creator normally gets 5.8K views. This one got 20K. That gap — not the raw number — is what makes the format worth copying.

A woman explains how the 'world's ugliest color,' Pantone 448 C, is loved by many and provides various color combinations to style it. She shows different outfit pairings with the color, offering styling tips for each.

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20K
Views
1.5%
Engagement
75/100
Virality

Likes 297Comments 7Shares

Why it worked

The video leverages a controversial claim ('ugliest color') to grab attention, then provides valuable, actionable fashion advice. The visual examples of outfits make the abstract color combinations concrete and easy to understand, appealing to fashion enthusiasts looking for styling inspiration.

Engaging hook that creates curiosityClear visual examples for each styling tipConcise and easy-to-understand explanationsAddresses a specific, somewhat controversial topic (the 'ugliest color')
fashion tipscolor theorystyling adviceoutfit ideas

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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